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About Don

Don was born and raised in Rochester, attending Cardinal Mooney High School, and the Rochester Institute of Technology. After a few years in the packaging industry including a stint in neighboring Syracuse, NY he returned to Rochester to start his broadcast media marketing Career.

Don spent 6 Years with the CBS radio Group in Rochester before changing to Broadcast Television(WROC – TV8) in 2008. After two years as an Account Executive, Don served 3+ years as Digital Sales Manager an took on Local Sales Manager duties for 1 year concurrently. In September of 2014, Don came to us at WHEC as a Multi Media Account Executive. On working at WHEC, Don adds “I truly enjoy working with some of the brightest people in our industry; Sales, News, Production, Operations, Promotions, and any pother department that escapes me. It’s a blast to work for the best branded stations in the market!”

Get to Know Don

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I’m…     analytical in my strategy and deliberate in my tactics

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I have…     a beautiful, loving wife and two identical, high motor twins!

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I have always…     tried my very best to reach goals and stay true to my moral compass

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I consider myself…     business man 1st, and a marketing guide 2nd

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The animal I most relate to is…     a dog (loyal – not lazy!)

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My superpower(s) is (are)…     the ability to accurately define what an INDEX means

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My guilty pleasure…     any show relating to Alaska

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I drink…     coffee

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I prefer…     early morning before anyone wakes up – quiet time

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I have never…     N/A

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I’m inspired by…     Randy Pausch and his “Last Lecture” (Google it – then watch it!)

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I lose…     my keys

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My advice…     Never Give up.

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